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New Product Creativity Antecedents and Consequences : Evidence from South Korea, Japan, and China

Nakata, Cheryl; Rubera, Gaia; Im, Subin; Pae, Jae H.; … - In: Journal of Product Innovation Management 35 (2018) 6, pp. 939-959

Persistent link: https://www.econbiz.de/10012094768

Peer Networks and Entrepreneurship: A Pan-African RCT

Vega-Redondo, Fernando; Pin, Paolo; Ubfal, Diego; … - 2019

Can large-scale peer interaction foster entrepreneurship and innovation? We conducted an RCT involving almost 5,000 entrepreneurs from 49 African countries. All were enrolled in an online business course, and the treatment involved random assignment to either face-to-face or virtual...

Persistent link: https://www.econbiz.de/10012180041

The many moods of inter-organizational imitation : a critical review

Ordanini, Andrea; Rubera, Gaia; DeFillippi, Robert - In: International journal of management reviews : IJMR 10 (2008) 4, pp. 375-398

Persistent link: https://www.econbiz.de/10003785266

Managing service innovation and interorganizational relationships for firm performance : to commit or diversify?

Eisingerich, Andreas B; Rubera, Gaia; Seifert, Matthias - In: Journal of service research : JSR 11 (2008/09) 4, pp. 344-356

Persistent link: https://www.econbiz.de/10003853557

Toward a contingency view of new product creativity : assessing the interactive effects of consumers

Rubera, Gaia; Ordanini, Andrea; Mazursky, David - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 191-206

Persistent link: https://www.econbiz.de/10003976733

Doing good and doing better despite negative information? : the role of corporate social responsibility in consumer resistance to negative information

Eisingerich, Andreas B; Rubera, Gaia; Seifert, Matthias; … - In: Journal of service research : JSR 14 (2011) 1, pp. 60-75

Persistent link: https://www.econbiz.de/10008826886

Do resources mediate the relationships between the internet and performance in the marketing domain? : testing the role of customer orientation and brand equity

Ordanini, Andrea; Rubera, Gaia - In: International journal of internet marketing and … 4 (2007) 1, pp. 4-25

Persistent link: https://www.econbiz.de/10003560099

Drivers of brand commitment : a cross-national investigation

Eisingerich, Andreas B; Rubera, Gaia - In: Journal of international marketing 18 (2010) 2, pp. 64-79

Persistent link: https://www.econbiz.de/10003982248

How does the application of an IT service innovation affect firm performance? : a theoretical framework and empirical analysis on e-commerce

Ordanini, Andrea; Rubera, Gaia - In: Information & management : the internat. journal of … 47 (2010) 1, pp. 60-67

Persistent link: https://www.econbiz.de/10003944896

Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy : an examination in Italy and the US

Rubera, Gaia; Ordanini, Andrea; Griffith, David A. - In: Journal of international business studies : JIBS ; an … 42 (2011) 4, pp. 459-476

Persistent link: https://www.econbiz.de/10009154385