This study explores the profit impact of seeding programs — giving away free new products to enhance new product diffusion. We conducted extensive agent-based simulation experiments using empirical social connectivity data from five consumer social networks. The findings suggest that the...

Applying agent-based modeling and simulation (ABMS) methodology, this paper analyzes the impact of alternative production–sales policies on the diffusion of a new generic product and the generated NPV of profit. The key features of the ABMS model, that captures the marketplace as a complex...

This study explores the adverse effects of customer disappointment after adoption accompanied by spreading negative word-of-mouth on firm profits. The study examines the effects of heterogeneity and assortativity of customer revenue on the profit impact of negative word-of-mouth that is...

Applying agent-based modeling and simulation (ABMS) methodology, this paper analyzes the impact of alternative production-sales policies on the diffusion of a new generic product and the generated NPV of profit. The key features of the ABMS model, that captures the marketplace as a complex...