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Dynamic and targeted bundle pricing of two independently valued products

Gökgür, Burak; Karabati, Selcuk - In: European journal of operational research : EJOR 279 (2019) 1, pp. 184-198

Persistent link: https://www.econbiz.de/10012102735

Reframing the discount as a comparison against the sale price : does it make the discount more attractive?

Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Verma, Swati - In: Journal of marketing research : JMR 55 (2018) 3, pp. 339-351

Persistent link: https://www.econbiz.de/10011878689

Return time leniency in online retail : a signaling theory perspective on buying outcomes

Rao, Shashank; Lee, Kang Bok; Connelly, Brian; Iyengar, … - In: Decision sciences : DS 49 (2018) 2, pp. 275-305

Persistent link: https://www.econbiz.de/10011883547

Multi-unit price promotions and their impact on purchase decisions and sales

Drechsler, Salome; Leeflang, Peter; Bijmolt, Tammo H. A.; … - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1049-1074

Persistent link: https://www.econbiz.de/10011708832

9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy

Kumar, Santosh; Pandey, Mrinalini - In: International journal of revenue management : IJRM 12 (2021) 1/2, pp. 1-33

Persistent link: https://www.econbiz.de/10012521680

Consumers' perceptions of deal presentations for green products

Tripathi, Avinash; Pandey, Neeraj - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 331-341

Persistent link: https://www.econbiz.de/10013435332

Personalized retail promotions through a directed acyclic graph-based representation of customer preferences

Jagabathula, Srikanth; Mitrofanov, Dmitry; Vulcano, Gustavo - In: Operations research 70 (2022) 2, pp. 641-665

Persistent link: https://www.econbiz.de/10013365737

Joint promotion of cross-market retailers : models and analysis

Yan, Ke; Hua, Guowei; Cheng, T. C. E.; Wang, Shouyang; … - In: International journal of production research 60 (2022) 11, pp. 3397-3418

Persistent link: https://www.econbiz.de/10013499173

I'll try that, too : a field experiment in retailing on the effect of variety during display promotions

Sachse, Mareike; Oetzel, Sebastian; Klapper, Daniel - 2023

The effect of variety on consumer choice has been studied extensively, with some stream of literature showing the positive effects on choice and others arguing that too many alternatives may result in negative consequences (i.e., choice deferral or no purchase at all), often referred to as...

Persistent link: https://www.econbiz.de/10014481041

The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion

Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.; … - In: Journal of marketing research 60 (2023) 6, pp. 1071-1094

Persistent link: https://www.econbiz.de/10014427276