Diederichs, Lorenz; Göbl, Martin - In: Journal of Applied Leadership and Management 6 (2018), pp. 47-65
retailing. Therefore, its increasing usage and space allocation is not surprising. Although the promised sales increases of more … stores or if a more differentiated evaluation of displays in food retailing necessary. This paper addresses the benefits of … displays in food retailing from a holistic perspective, evaluating its overall profitability for stores rather than just sales …
