Showing 1 - 10 of 656,994
Persistent link: https://www.econbiz.de/10012216692
Persistent link: https://www.econbiz.de/10009718818
The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising … (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions …
Persistent link: https://www.econbiz.de/10014557765
We introduce a chance constrained optimization model for the fulfillment of guaranteed display Internet advertising …
Persistent link: https://www.econbiz.de/10011209177
Digital media goods and digital media platforms exhibit cost structures and network effects that imply that price and quantity effects of consumption taxes are qualitatively different compared to what we typically find for physical goods. For instance, in most European countries and US states,...
Persistent link: https://www.econbiz.de/10011566482
Persistent link: https://www.econbiz.de/10011961561
Persistent link: https://www.econbiz.de/10009787933
Persistent link: https://www.econbiz.de/10012212448
Persistent link: https://www.econbiz.de/10012263508
Persistent link: https://www.econbiz.de/10012264652