Similar Search Results

Advertising versus brokerage model for online trading platforms

Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596

Persistent link: https://www.econbiz.de/10011551068

Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study

Teixeira, Thales; Picard, Rosalind W.; Kaliouby, Rana el - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 809-827

Persistent link: https://www.econbiz.de/10010468387

The economic and cognitive costs of annoying display advertisements

Goldstein, Daniel G.; Suri, Siddharth; McAfee, Randolph … - In: Journal of marketing research : JMR 51 (2014) 6, pp. 742-752

Persistent link: https://www.econbiz.de/10010471017

Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications

Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166

Persistent link: https://www.econbiz.de/10010398948

Investigating the portrayal and influence of sustainability claims in an environmental advertising context

Cummins, Shannon; Reilly, Timothy M.; Carlson, Les; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 332-348

Persistent link: https://www.econbiz.de/10010402635

Integration and search engine bias

Cornière, Alexandre de; Taylor, Greg - In: The Rand journal of economics 45 (2014) 3, pp. 576-597

Persistent link: https://www.econbiz.de/10010423876

Korean consumer perspectives on social media advertising and intention to join brand pages

Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294

Persistent link: https://www.econbiz.de/10010438493

Net neutrality and internet fragmentation : the role of online advertising

D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015

strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …

Persistent link: https://www.econbiz.de/10010479015

Optimal advertising decisions for promoting retail and online channels in a dynamic framework

Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796

Persistent link: https://www.econbiz.de/10010413605

Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands

Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38

Persistent link: https://www.econbiz.de/10011478607