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The impact of the internet on advertising markets for news media

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Fazeli, Nima - 2021

Firms compete for slots on an ad-financed platform by paying the platform to display their ads. In its design, the platform decides on its ``matching quality'' by choosing how much weight to give to each firm’s payment while taking into account consumers’ preferences. Increasing the quality...

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Uses and gratifications of smart speakers : modelling the effectiveness of smart speaker advertising

Lee, Heejun; Cho, Chang-Hoan - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1150-1171

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Personalized pricing and advertising : who are the winners?

Esteves, Rosa-Branca; Resende, Joana - In: International journal of industrial organization 63 (2019), pp. 239-282

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When to play your advertisement? : optimal insertion policy of behavioral advertisement

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Ad-blockers : a blessing or a curse?

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Multiproduct retailing

Rhodes, Andrew - In: The review of economic studies 82 (2015) 1, pp. 360-390

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A unified framework for the scheduling of guaranteed targeted display advertising under reach and frequency requirements

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Advertising competition on the internet : operational and strategic considerations

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What is an advert? : a sociological perspective on marketing media

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