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The impact of product placement on TV-induced tourism : Korean TV dramas and Taiwanese viewers

Su, Hung-jen; Huang, Yu-an; Brodowsky, Glen; Kim, Hyun Jeong - In: Tourism management : research, policies, practice 32 (2011) 4, pp. 805-814

Persistent link: https://www.econbiz.de/10008907677

Research note: The impact of Korean TV dramas on Taiwanese tourism demand for Korea

Kim, Hyun Jeong; Chen, Ming-hsiang; Su, Hung-jen - In: Tourism economics : the business and finance of tourism … 15 (2009) 4, pp. 867-873

Persistent link: https://www.econbiz.de/10003953334

Empirical study of destination loyalty and its antecedent : the perspective of place attachment

Su, Hung-jen; Cheng, Kong-fah; Huang, Hui-hsiung - In: The service industries journal 31 (2011) 15/16, pp. 2721-2739

Persistent link: https://www.econbiz.de/10009413551

Research note: a study of the business cycle of the hotel industry in Taiwan

Chen, Ming-hsiang; Wu, Kun Lun; Su, Hung-jen - In: Tourism economics : the business and finance of tourism … 20 (2014) 3, pp. 655-664

Persistent link: https://www.econbiz.de/10010466729

The effect of expertise on consumers' satisfaction with the use of interactive recommendation agents

Su, Hung-jen; Comer, Lucette B.; Lee, Sanghyun - In: Psychology & marketing 25 (2008) 9, pp. 859-880

Persistent link: https://www.econbiz.de/10003750005

I worship, so I download? Idol worship, music purchase and piracy by young consumers in Taiwan

Huang, Yu-An; Lin, Chad; Su, Hung-Jen; Tung, Mei-Lien - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 1, pp. 99-126

Purpose – The purpose of this paper is to examine the effect of parental and peer norms on idol worship as well as the effect of idol worship on the intention to purchase and obtain the idol’s music products legally and illegally. Design/methodology/approach – A stratified, two-stage,...

Persistent link: https://www.econbiz.de/10014675019

The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers

Su, Hung Jen; Huang, Yu-An; Brodowsky, Glen; Kim, Hyun Jeong - In: Tourism management : research, policies, practice 32 (2011) 4, pp. 805-815

Persistent link: https://www.econbiz.de/10008818588

An integrated framework for managing eCRM evaluation process

Lin, Chad; Huang, Yu-An - In: International journal of electronic business 5 (2007) 4, pp. 340-359

Persistent link: https://www.econbiz.de/10003549479

Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?

Huang, Yu-an; Phau, Ian; Lin, Chad - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 909-937

Persistent link: https://www.econbiz.de/10008650645

R&D sourcing strategies : determinants and consequences

Huang, Yu-an; Chung, Hsien-jui; Lin, Chad - In: Technovation : the international journal of … 29 (2009) 3, pp. 155-169

Persistent link: https://www.econbiz.de/10009522615