Similar Search Results

Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence

Eisend, Martin - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 54-69

Persistent link: https://www.econbiz.de/10011298747

Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion

Xie, Guang-Xin - In: Journal of marketing communications 22 (2016) 5, pp. 494-512

Persistent link: https://www.econbiz.de/10011613197

Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising

Pan, Po-Lin; Meng, Juan - In: Journal of promotion management : JPM 24 (2018) 2, pp. 233-250

Persistent link: https://www.econbiz.de/10011875383

Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

Persistent link: https://www.econbiz.de/10014318225

The third-person perception of sex appeals in hedonic and utilitarian product ads

Ekici, Nezahat; Erdogan, Bayram Zafer; Basil, Michael - In: Journal of international consumer marketing 32 (2020) 4, pp. 336-351

Persistent link: https://www.econbiz.de/10012259397

The impact of different body-sizes of non-celebrity endorsers on advertising effectiveness

Roozen, Irene - In: Review of business and economic literature 58 (2013) 4, pp. 428-452

Persistent link: https://www.econbiz.de/10010459314

The influence of alcohol on advertising perception and recall during a sports viewing experience

Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10010376554

Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans

Saravanaraj, M. G.; Pillai, Sruthi - In: International journal of business excellence 14 (2018) 2, pp. 275-283

Persistent link: https://www.econbiz.de/10011954116

Do investors show an attentional bias toward past performance? : an eye-tracking experiment on visual attention to mutual fund disclosures in simplified fund prospectuses

Hüsser, Andreas; Wirth, Werner - In: Journal of financial services marketing : JFSM 19 (2014) 3, pp. 169-185

Persistent link: https://www.econbiz.de/10010497766

(The lack of) fluency and perceptions of decision making

Jain, Gaurav; Shrivastava, Sunaina; Nayakankuppam, Dhananjay - In: Journal of marketing communications 27 (2021) 6, pp. 670-684

Persistent link: https://www.econbiz.de/10012624677

1
2
3
4
5
6
7
8
9
10
Next
Last