stay in business. Nowadays, both product and corporate branding are important and given the increase in online advertising …, additional research to better understand advertising avoidance is needed. Most advertising avoidance studies to date measure … either task attention or attention to advertising. This paper contributes to a more holistic view of attention by examining …

of the perception of advertising images - an eye-tracking study measured how the general attitudes towards gender roles … advertising was also examined in the study. The results show that sexual stimuli are not more eye-catching than non-sexual, as … overcome gender stereotypes in advertising, to avoid advertising errors associated with unjustified sexualisation and …

, Buy high interest if it will affect the rent, Quality Website, Word Of Mouth, Risk Perception. Influence of Advertising …This study aims to determine whether there Effect Ad, Word Of Mouth, Website Quality, Risk Perception towards buying …, Word Of Mouth, Website Quality and Risk Perception that both would increase the buying interest is high. the description …

effect of advertising, word of mouth, website quality, risk perception on buying interest. The purpose of this study was to … gain knowledge and test theories about advertising, word of mouth, website quality, risk perception on buying interest …This study aims to examine 1. The effect of advertising on buying interest, 2. The effect of word of mouth on buying …

Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross …-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self …-Empowerment -- Consumer Responses to Different Advertising Styles -- Advertising’s Contribution to Consumer Self-Empowerment. …