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Aktuelle Ergebnisse der Werbewirkungsforschung
Gleich, Uli - In: Media-Perspektiven (2007) 12, pp. 642-648
Persistent link: https://www.econbiz.de/10003611517
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Racial stereotypes in children's television commercials
Maher, Jill K.; Herbst, Kenneth C.; Childs, Nancy M.; … - In: Journal of advertising research 48 (2008) 1, pp. 80-93
Persistent link: https://www.econbiz.de/10003688986
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Beitrag von TV-Werbung auf den Kaufentscheidungsprozess am PoS : eine neuropsychologische Analyse
Scheier, Christian; Verir, Sunay; Isenbart, Jan - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2008) 2, pp. 47-51
Persistent link: https://www.econbiz.de/10003690859
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How the digital video recorder (DVR) changes traditional television advertising
Wilbur, Kenneth C. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 143-149
Persistent link: https://www.econbiz.de/10003708192
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Market share vs. market size effects of advertising : analysis of market structure
Girnius, Audrius Juozas - 2003
Persistent link: https://www.econbiz.de/10003564800
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Werbekontakte beim Abendessen : eine Studie zur Wirkung der TV-Werbung in einer Alltagssituation
Silberer, Günter; Steinmann, Sascha; Blohm, Inga; … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 56 (2010) 2, pp. 31-40
Persistent link: https://www.econbiz.de/10003981895
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Measuring advertising quality on television : deriving meaningful metrics from audience retention data
Zigmond, Dan; Dorai-Raj, Sundar; Interian, Yannet; … - In: Journal of advertising research 49 (2009) 4, pp. 419-428
Persistent link: https://www.econbiz.de/10003923953
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Celebrity endorsement : a competitive tool for brand positioning
Muruganantham, G.; Kaliyamoorthy, S. - In: International journal of value chain management : IJVCM 3 (2009) 4, pp. 386-400
Persistent link: https://www.econbiz.de/10003962737
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Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick; Sanders, Meghan; Zhao, Xinshu - In: Journal of marketing communications 17 (2011) 4, pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
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Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.; Terlutter, Ralf - In: Breaking new ground in theory and practice, (pp. 35-51). 2011
Persistent link: https://www.econbiz.de/10009380035