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Fernsehwerbung : theoretische Analysen und empirische Befunde
Friedrichsen, Mike (ed.) - 1999
Persistent link: https://www.econbiz.de/10001406293
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A Tear in the Iron Curtain : The Impact of Western Television on Consumption Behavior
Bursztyn, Leonardo - 2014
This paper examines the impact of exposure to foreign media on the economic behavior of agents in a totalitarian regime. We study private consumption choices focusing on former East Germany, where differential access to Western television was determined by geographic features. Using data...
Persistent link: https://www.econbiz.de/10013048602
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The impact of commercial break position on advertising effectiveness in different mood conditions
Jeong, Yongick - In: Journal of promotion management : JPM 17 (2011) 3, pp. 291-314
Persistent link: https://www.econbiz.de/10009316331
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Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin; Lee, Jinhee; Park, Jin Seong - In: Journal of promotion management : JPM 23 (2017) 2, pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
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How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.; Droulers, Olivier; Amarantini, David - In: Journal of advertising research 57 (2017) 1, pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
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A Tear in the Iron Curtain : The Impact of Western Television on Consumption Behavior
Bursztyn, Leonardo - 2014
This paper examines the impact of exposure to foreign media on the economic behavior of agents in a totalitarian regime. We study private consumption choices focusing on former East Germany, where differential access to Western television was determined by geographic features. Using data...
Persistent link: https://www.econbiz.de/10012458263
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Psychologie des Storytellings : Wie kann Werbung unsere meist unbewussten Wünsche und Bedürfnisse erreichen?
Sommer, Rudolf - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 56 (2010) 2, pp. 42-46
Persistent link: https://www.econbiz.de/10003981908
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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela; Rodriguez, Lulu - In: Health marketing quarterly 36 (2019) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10012200118