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Sensory imagery for design
Krishna, Aradhna - In: The psychology of design : creating consumer appeal ; …, (pp. 53-59). 2016
Persistent link: https://www.econbiz.de/10011593187
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How effective is colour television advertising? A report prepared for the BBTA
Twyman, William Anthony - 1969
Persistent link: https://www.econbiz.de/10000617025
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Advertising in radio and television broadcasts
Knitel, H. G. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000422280
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Food for thought : shouldn't we actually target food advertising more towards kids and not less?
Strachan, Juliet; Pavie-Latour, Vincent - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10003714056
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Werbung im thematisch passenden Medienkontext : theoretische Grundlagen und empirische Befunde am Beispiel von Fernsehwerbung
Sieglerschmidt, Sebastian - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003729346
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The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising research 48 (2008) 3, pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
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Scheduling advertising slots for television
Brusco, M. J. - In: Journal of the Operational Research Society : OR 59 (2008) 10, pp. 1363-1372
Persistent link: https://www.econbiz.de/10003771696
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Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan - In: Advertising and communication : proceedings 4th …, (pp. 161-167). 2005
Persistent link: https://www.econbiz.de/10003353795
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Streaming media : a new way of online advertising
Silberer, Günter; Engelhardt, Jan-Frederik - In: Advertising and communication : proceedings 4th …, (pp. 254-259). 2005
Persistent link: https://www.econbiz.de/10003353825
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Appreciation of humor by shift in scenario in television commercials
Lagerwerf, Luuk - In: Advertising and communication : proceedings 4th …, (pp. 322-330). 2005
Persistent link: https://www.econbiz.de/10003353843