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Leak, Roland L.
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Speaking candidly : how managers' political stances affect consumers' brand attitudes
Leak, Roland L.
;
Woodham, Omar P.
;
McNeil, Kimberly R.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 494-503
Persistent link: https://www.econbiz.de/10011443031
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I know what I like, I like what I know : how breadth of brand experience and cognitive effort influence brand switching
Woodham, Omar P.
;
Hamilton, Mitchell L.
;
Leak, Roland L.
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011702415
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3
Toward a global consumer "eco-orientation" model : a cross-national perspective
Stone, George W.
;
Silver Coley, Linda
;
Leak, Roland L.
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 311-328
Persistent link: https://www.econbiz.de/10010400569
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4
Is it expensive? : the dual effect of construal level on price judgments
Saint Clair, Julian K.
;
Hamilton, Mitchell L.
;
Woodham, …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
3
,
pp. 298-311
Persistent link: https://www.econbiz.de/10012181622
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5
The moderating influence of political involvement on voters' attitudes toward attack ads
Stone, George W.
;
Blodgett, Jeffrey G.
;
Nkonge, Japhet
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009729464
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6
The U.S. gun-control paradox : gun buyer response to congressional gun-control initiatives
Jones, Michael A.
;
Stone, George W.
- In:
Journal of business & economics research
13
(
2015
)
4
,
pp. 167-174
Persistent link: https://www.econbiz.de/10011412111
Saved in:
7
The moderating influence of political involvement on voters' attitudes toward attack ads
Stone, George W.
;
Blodgett, Jeffrey G.
;
Nkonge, Japhet
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 91-102
Persistent link: https://www.econbiz.de/10010117350
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8
Does history really matter : Investigating historical branded executions' effects on contemporary consumer attitudes
Leak, Roland L.
;
McNeil, Kimberly R.
;
Crockett, David
- In:
Journal of Consumer Affairs
55
(
2021
)
2
,
pp. 445-463
Persistent link: https://www.econbiz.de/10012635894
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9
Students' evaluation of teaching : concerns of item diagnosticity
Madden, Thomas Justin
;
Dillon, William R.
;
Leak, Roland L.
- In:
Journal of marketing education : JME
32
(
2010
)
3
,
pp. 264-274
Persistent link: https://www.econbiz.de/10008758007
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10
Students' Evaluation of Teaching: Concerns of Item Diagnosticity
Madden, Thomas J.
;
Dillon, William R.
;
Leak, Roland L.
- In:
Journal of marketing education : JME
32
(
2010
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10008716440
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