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An empirical assessment of customer switching behavior in the Nigerian telecom industry

Izogo, Ernest Emeka - In: African journal of business and economic research : AJBER 8 (2013) 1, pp. 61-82

Persistent link: https://www.econbiz.de/10009783121

Should relationship quality be measured as a disaggregated or a composite construct?

Izogo, Ernest Emeka - In: Management research review 39 (2016) 1, pp. 115-131

Persistent link: https://www.econbiz.de/10011535920

Determinants of attitudinal loyalty in Nigerian telecom service sector : does commitment play a mediating role?

Izogo, Ernest Emeka - In: Journal of retailing and consumer services 23 (2015), pp. 107-117

Persistent link: https://www.econbiz.de/10010503921

Customers' service quality perception in automotive repair

Izogo, Ernest Emeka - In: African journal of economic and management studies : AJEMS 6 (2015) 3, pp. 272-288

Persistent link: https://www.econbiz.de/10011474163

Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria

Izogo, Ernest Emeka; Eze, Austin Chinonso; Mpinganjira, … - In: Digital Business in Africa : Social Media and Related …, (pp. 97-126). 2022

Persistent link: https://www.econbiz.de/10013282693

Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products

Izogo, Ernest Emeka; Mpinganjira, Mercy - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 365-383

Persistent link: https://www.econbiz.de/10013286431

Understanding drivers of self-service technologies (SSTs) satisfaction and marketing bottom lines : evidence from Nigeria

Ugwuanyi, Chidera C.; Oraedu, Chukwunonso; Ifediora, … - 2022

Whilst self-service technologies (SSTs) are novel and evolving, they have rapidly grown popular across various retail service settings. Having been introduced into the Nigerian banking space, the level of customers' satisfaction from the system is still unknown given that it has disrupted the...

Persistent link: https://www.econbiz.de/10013186801

Building committed online shoppers through shopping goals and switching cost

Izogo, Ernest Emeka; Jayawardhena, Chanaka - In: Journal of marketing analytics : JMA 7 (2019) 3, pp. 127-140

Persistent link: https://www.econbiz.de/10012113473

Creating particularized trust in e-retailers through experiential value and generalized trust

Izogo, Ernest Emeka; Jayawardhena, Chanaka; Adegbola, … - In: Journal of strategic marketing 28 (2020) 1, pp. 16-38

Persistent link: https://www.econbiz.de/10012202792

Social media political word-of-mouth and citizens' involvement : a potent mix for enhancing real-world political participation amongst millennials

Izogo, Ernest Emeka; Uduma, Ngozi E.; Ituma, Enuma; … - In: European journal of international management : EJIM 21 (2023) 1, pp. 1-27

Persistent link: https://www.econbiz.de/10014331681