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Using the power of Word-Of-Mouth to leverage the effect of marketing activities on consumer responses

Martensen, Anne; Mouritsen, Jan - In: Total quality management & business excellence : an … 27 (2016) 7/8, pp. 927-943

Persistent link: https://www.econbiz.de/10011581296

Consumer choice determinants of online intermediary tourism platforms

Wąsowicz-Zaborek, Elżbieta - In: International journal of management and economics 58 (2022) 2, pp. 161-178

The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...

Persistent link: https://www.econbiz.de/10013471290

Examining shopping enjoyment : personal factors, word of mouth and moderating effects of demographics

Mihić, Mirela; Milakovic, Ivana Kursan - In: Economic research 30 (2017) 1,2, pp. 1300-1317

Persistent link: https://www.econbiz.de/10012224589

The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework

Barajas-Portas, Karla; Reyes-Mercado, Pável - In: International journal of business competition and … 6 (2018) 2, pp. 80-104

Persistent link: https://www.econbiz.de/10011916470

Repurchase intent antecedents of a competitive brand in the smartphones segment

Milan, Gabriel Sperandio; Lima, Vinicius Zanchet de; … - In: Journal of marketing communications 25 (2019) 5, pp. 457-476

Persistent link: https://www.econbiz.de/10012203327

The impact of word of mouth on brand equity : a case study from the sportswear market in Vietnam

Tran Trung Vinh; Truong Ba Thanh; Nguyen Hoang Ngan; … - In: International journal of economics and business … 21 (2021) 3, pp. 411-432

Persistent link: https://www.econbiz.de/10012508792

Understanding satisfied and affectively committed clients' lack of referral intent

Hagenbuch, David J.; Wiese, Michael D.; Dose, Jennifer J.; … - In: Services marketing quarterly 29 (2007/08) 3, pp. 24-74

Persistent link: https://www.econbiz.de/10003756461

Evaluation context's role in driving positive word-of-mouth intentions

Wien, Anders Hauge; Olsen, Svein O. - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 504-513

Persistent link: https://www.econbiz.de/10009690918

Understanding the influence of cues from other customers in the service experience : a scale development and validation

Brocato, E. Deanne; Voorhees, Clay M.; Baker, Julie - In: Journal of retailing 88 (2012) 3, pp. 384-398

Persistent link: https://www.econbiz.de/10009622992

The role of consumer-brand identification in building brand relationships

Tuškej, Urška; Golob, Urša; Podnar, Klement - In: Journal of business research : JBR 66 (2013) 1, pp. 53-59

Persistent link: https://www.econbiz.de/10009720389

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