The global adoption of RFID technology presents a number of challenges to IT architecture design. This paper identifies important requirements for RFID data provisioning at an abstract architecture level. A non-invasive architecture style is proposed to satisfy these requirements. Our proposed...

Market segmentation is inherently a multicriterion problem even though it has often been modeled as a single-criterion problem in the traditional marketing literature and in practice. This paper discusses the multicriterion nature of market segmentation and develops a new mathematical model that...