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What do we know about career and development? : insights from Career Development International at age 25
Varma, Arup; Kumar, Satish; Sureka, Riya; Lim, Weng Marc - In: Career development international 27 (2022) 1, pp. 113-134
Persistent link: https://www.econbiz.de/10013162409
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Past, present and future of bank marketing : a bibliometric analysis of International Journal of Bank Marketing : 1983-2020
Kumar, Satish; Xiao, Jing-jian; Pattnaik, Debidutta; … - In: International journal of bank marketing 40 (2022) 2, pp. 341-383
Persistent link: https://www.econbiz.de/10013165370
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How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang; Lim, Weng Marc; Guzman, Francisco - In: Journal of business research : JBR 141 (2022), pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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Past, present, and future of customer engagement
Lim, Weng Marc; Rasul, Tareq; Kumar, Satish; Ala, Mamun - In: Journal of business research : JBR 140 (2022), pp. 439-458
Persistent link: https://www.econbiz.de/10013040675
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How to conduct a bibliometric analysis : an overview and guidelines
Donthu, Naveen; Kumar, Satish; Mukherjee, Debmalya; … - In: Journal of business research : JBR 133 (2021), pp. 285-296
Persistent link: https://www.econbiz.de/10012590244
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Giving electronic word of mouth (eWOM) as a prepurchase behavior : the case of online group buying
Lim, Weng Marc; Ahmed, Pervaiz Khalid; Ali, Md. Yunus - In: Journal of business research : JBR 146 (2022), pp. 582-604
Persistent link: https://www.econbiz.de/10013271449
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Alexa, what do we know about conversational commerce? : insights from a systematic literature review
Lim, Weng Marc; Kumar, Satish; Verma, Sanjeev; … - In: Psychology & marketing 39 (2022) 6, pp. 1129-1155
Persistent link: https://www.econbiz.de/10013280062
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Personalization in personalized marketing : trends and ways forward
Chandra, Shobhana; Verma, Sanjeev; Lim, Weng Marc; … - In: Psychology & marketing 39 (2022) 8, pp. 1529-1562
Persistent link: https://www.econbiz.de/10013280124
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
Bhattacharyya, Jishnu (ed.); Dash, Manoj Kumar (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013176532
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Marketing luxury services beyond affluence in the new normal : insights from fine dining during the coronavirus pandemic
Lim, Weng Marc; Aggarwal, Arun; Dandotiya, Ravi - In: Journal of retailing and consumer services 66 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013209691