Purpose: The purpose of this paper is to adapt the well-established concept of “brand equity” in order to define and measure employer branding and its organizational consequences. Design/methodology/approach: This paper utilized structural equation modeling with a large sample of 600...

Purpose: Service quality and patient satisfaction have a significant impact in healthcare. Health organizations have also begun to put the customer at the center and meet his or her needs. This study aims to indicate the need to develop a simple and appropriate scale for measuring quality of...

Purpose: This study, an empirical research, aims to construct and validate a new love-hate scale for sports fans and tested its antecedents and consequences. Design/methodology/approach: The scale was designed and validated in three separate empirical survey studies in the context of Israeli...

Purpose: The growing proportion of older fans and their potential economic value have increased the need for an improved understanding of age differences in fan behaviour. Building on socioemotional selectivity theory, the current study examines the impact of age differences on fan hatred as...

Purpose: The current study postulated that fans' social identities (derived from the team sport clubs of which they perceive themselves to be members) coexist with their personal identities (derived from views of themselves as unique, individual sport fans). The study examined the relationship...