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The effect of country-of-origin on customer purchase intention : a study of functional products in Vietnam

Nguyen Ngoc Duy Phuong; Nguyen Tien Dat - In: Journal of Asian finance, economics and business : JAFEB 4 (2017) 3, pp. 75-83

Persistent link: https://www.econbiz.de/10011917581

Sponsorship and advertising in sport : a study of consumers' attitude

Cheong, Cherie; Pyun, Do Young; Leng, Ho Keat - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 287-311

Persistent link: https://www.econbiz.de/10012177397

Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective

Mir, Imran Anwar - In: Romanian Economic Journal 15 (2012) 45, pp. 265-288

Current study aims to indentify the underlying belief dimensions that influence consumer attitudes toward social media …

Persistent link: https://www.econbiz.de/10010934750

Generational cohorts and their attitudes toward advertising

Run, Ernest Cyril de; Ting, Hiram - In: Tržište/Market 25 (2013) 2, pp. 143-160

investigate the attitude of each cohort to advertising. Utilizing theories of generations, a qualitative approach by means of …

Persistent link: https://www.econbiz.de/10011007093

UNDERGRADUATES' INTENTION TOWARDS ENTREPRENEURSHIP: EMPIRICAL EVIDENCE FROM SRI LANKA

KUMARA, P. A. P. SAMANTHA - In: Journal of Enterprising Culture (JEC) 20 (2012) 01, pp. 105-118

' entrepreneurial intention was examined with entrepreneurial belief and attitude towards self-employment. Accordingly, it was … rationalized that entrepreneurial intention is influenced by entrepreneurial belief and attitude towards self employment. Gender … revealed that undergraduates' entrepreneurial belief, attitude towards self-employment and entrepreneurial intention were …

Persistent link: https://www.econbiz.de/10010556611

Marketing and communicating sustainability through college athletics : the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy

Kim, Young Do; Nam, Changhyun; LaPlaca, Ashley M. - In: Journal of marketing for higher education 33 (2023) 1, pp. 58-78

Persistent link: https://www.econbiz.de/10014286229

Employees' organisational commitment and its impact on their actual turnover behaviour through behavioural intentions

Sahi, Gurjeet Kaur; Mahajan, Rupali Arunkumar - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 621-646

Persistent link: https://www.econbiz.de/10010495831

The influence of subjective norms and perception of food safety toward behavioral intention to use and continuance behavior : a study case on mobile food delivery applications duri...

Asyrafi, Faishal Hilmy; Hidayat, Anas - 2023

Persistent link: https://www.econbiz.de/10014323189

Impact of perceived susceptibility of COVID on travel intentions of outbound tourists : applying the theory of planned behaviour

Ahmad, Bilal - In: Journal of tourism, sustainability and well-being 11 (2023) 3, pp. 175-187

were analysed to study the mediating effect of subjective norms, attitude towards behaviour and perceived behavioural …The study examined the impact of perceived susceptibility of COVID-19 on travel intentions of Pakistani outbound … the pandemic. It was found that the mediating effects of subjective norms and attitude towards behaviour were significant …

Persistent link: https://www.econbiz.de/10014429073

ChatGPT adoption and digital entrepreneurial intentions : an empirical research based on the theory of planned behaviour

Duong Cong Doanh - In: Entrepreneurial business and economics review : EBER 12 (2024) 2, pp. 129-142

psychological and cognitive constructs (attitude towards digital entrepreneurship, subjective norms, and perceived behavioural …, perceived behavioural control, and digital entrepreneurial intentions. Interestingly, three core antecedents in the theory of …, subjective norms, and perceived behavioural control, which, in turn, inspire their digital entrepreneurial intentions. Thus …

Persistent link: https://www.econbiz.de/10015057063