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This study aims to identify factors shaping attitude toward counterfeit products and their relative influence on … attitude formation. This involves 200 potential and actual consumers of counterfeit products in an explanatory research …. Antecedents of attitude toward counterfeit purchases extracted from literature review are PriceQuality Inference, Subjective Norms …
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students, from becoming involved in entrepreneurship. Moreover, the study examines the influence of Entrepreneurial Attitude … (EA), Subjective Entrepreneurial Norms (SEN), Entrepreneurial Perceived Behavioural Control (EPBC), and Entrepreneurial … behaviour (TPB) model. Triple, Quadruple and Quintuple Helix models are considered supporting theories in this study to shed …
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