The steady withdrawal of most investment restrictions and subsequent influx of foreign retailers is providing Chinese consumers with more choice. However, even though there is considerable country-of-origin literature for product choice, there is a dearth of knowledge on its role in store choice...

Over the last two decades the United Kingdom has become a nation of wine‐drinkers. However, due to climatic conditions, very little is actually produced in the UK, Almost all the £6 billion market is made up of imported wine from all corners of the world. The traditional suppliers from...

Purpose – This paper offers insights into the consumption motives and purchasing behaviour of that market segment in Taiwan against the background of increasing consumption of luxury fashion brands by young female consumers in Asian countries. Design/methodology/approach – Analysis of data...