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Exploring the Development of Lifestyle Retail Brands
Helman, Deborah; Chernatony, Leslie de - In: The service industries journal 19 (1999) 2, pp. 49-68
Persistent link: https://www.econbiz.de/10007337475
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Strategic Capability Response Analysis : The Convergence of Industrié 4.0, Value Chain Network Management 2.0 and Stakeholder Value-Led Management
Walters, David; Helman, Deborah - 2020 - 1st ed. 2020
Chapter 1. Introduction: The Changing and Challenging Business Environment of Industrié 4.0 -- Chapter 2. Industry 4.0 “Connectivity and Capabilities” -- Chapter 3. Industry Dynamics -- Chapter 4. Changing Perspectives of Value and the Role of the “Agile/Rolling” Value Proposition and...
Persistent link: https://www.econbiz.de/10012399009
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Strategic capability response analysis : the convergence of Industrié 4.0, Value Chain Network Management 2.0 and Stakeholder Value-Led Management
Walters, David; Helman, Deborah - 2020
Persistent link: https://www.econbiz.de/10012060609
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131922
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie - 1992
Persistent link: https://www.econbiz.de/10000134691
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The seven pillars of powerful brands
De Chernatony, Leslie - 1992
Persistent link: https://www.econbiz.de/10000140489
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Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie - 2009
Persistent link: https://www.econbiz.de/10003785034