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Corporate brand image in retai...
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Consumer behaviour
14
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Bravo, Rafael
44
Montaner, Teresa
32
Pina, José M.
30
Martínez, Eva
14
Buil, Isabel
12
Matute, Jorge
8
Dall'Olmo Riley, Francesca
6
Martinez, Eva
6
Pina, Jose M.
6
De Chernatony, Leslie
5
Fraj, Elena
5
de Chernatony, Leslie
5
Catalán, Sara
4
Hem, Leif E.
4
Iversen, Nina M.
4
Pina, José Miguel
4
Chernatony, Leslie de
3
Melero, Iguácel
3
Drury, Susan
2
Pardos Martínez, Eva
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Pina, José-Miguel
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Fraz, Elena
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José Barlés, Maria
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Mart&;nez, Eva
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1
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Journal of business research : JBR
5
Cuadernos de economía y dirección de la empresa : CEDE
4
International Journal of Bank Marketing
4
The journal of product & brand management
4
European journal of marketing : EJM
3
Journal of Product & Brand Management
3
European Journal of Marketing
2
International journal of bank marketing
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of retail & distribution management
2
Journal of Business Research
2
Journal of Hospitality and Tourism Technology
2
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2
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The journal of brand management : an international journal
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European Journal of Management and Business Economics (EJM&BE)
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European journal of management and business economics : EJM&BE
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International Journal of Contemporary Hospitality Management
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International Journal of E-Business Research (IJEBR)
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Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
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1
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41
Influence of women's lifestyles on holiday decisions
José Barlés, Maria
;
Bravo, Rafael
;
Fraj, Elena
- In:
Advances in tourism destination marketing
,
(pp. 157-169)
.
2010
Persistent link: https://www.econbiz.de/10003997838
Saved in:
42
Expansion strategies for online brands going offline
Bravo, Rafael
;
Iversen, Nina M.
;
Pina, José M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10009156905
Saved in:
43
From online to offline through brand extensions and alliances
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
International journal of e-business research : an …
8
(
2012
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10009505551
Saved in:
44
Corporate social responsibility as a vehicle to reveal the corporate identity : a study focused on the websites of Spanish financial entities
Bravo, Rafael
;
Matute, Jorge
;
Pina, José M.
- In:
Journal of business ethics : JOBE
107
(
2012
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10009557849
Saved in:
45
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
46
Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
Saved in:
47
The influence of corporate social responsibility and price fairness on customer behaviour : evidence from the financial sector
Matute-Vallejo, Jorge
;
Bravo, Rafael
;
Pina, José M.
- In:
Corporate social responsibility and environmental management
18
(
2011
)
6
,
pp. 317-331
Persistent link: https://www.econbiz.de/10009408609
Saved in:
48
Online brand expansion towards the offline setting : which way to go?
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
Trends in e-business, e-services, and e-commerce : …
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010236837
Saved in:
49
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
50
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
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