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The Interaction of Foreign Direct Investment with Electronic Commerce in Less Developed Countries
Pires, Guilherme; Stanton, John; Salavrakos, … - In: Forum for Social Economics 39 (2010) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10008455991
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Tangibility consequences for ethnic marketing strategy
Pires, Guilherme; Stanton, John; Stanton, Patricia - In: Global Business and Economics Review 6 (2004) 1, pp. 38-54
The influence of intangibility on ethnic minority consumers' choice of service providers is reflected in their use of information sources, choice criteria, motivation for switching and valuation of provider attributes. This is examined by drawing from survey responses given by members of a...
Persistent link: https://www.econbiz.de/10010669059
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Assessing relevancy of ICT driven consumer empowerment for business
Pires, Guilherme; Rita, Paulo; Stanton, John - 2010
Persistent link: https://www.econbiz.de/10011929796
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The relevance of minority ethnic groups for marketing : a research framework
Pires, Guilherme; Stanton, John; Stanton, Patricia J. - 2008
Persistent link: https://www.econbiz.de/10011927781
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Tangibility consequences for ethnic marketing strategy
Pires, Guilherme; Stanton, John; Stanton, Patricia J. - In: Global business & economics review 6 (2004) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10002148444
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Macro issues in electronic commerce and foreign direct investment
Pires, Guilherme; Stanton, John - 2007
Persistent link: https://www.econbiz.de/10003668372
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The use of ethnicity in marketing : reconciling theory and practice
Pires, Guilherme; Stanton, John - 2007
Persistent link: https://www.econbiz.de/10003669049
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Marketing services to ethnic consumers in culturally diverse markets: Issues and implications
Pires, Guilherme; Stanton, John - In: The journal of services marketing 14 (2000) 6-7, pp. 607-618
Persistent link: https://www.econbiz.de/10007116141
Cover Image
The interaction of foreign direct investment with electronic commerce in less developed countries
Pires, Guilherme D.; Stanton, John; Salavrakos, … - In: Forum for social economics 39 (2010) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10009260305
Cover Image
The interaction of foreign direct investment with electronic commerce in less developed countries
Pires, Guilherme D.; Stanton, John; Salavrakos, … - In: Forum for social economics 39 (2010) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10009954366