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Group Buying Commitment and Sellers’ Competitive Advantages

Chen, Yuxin; Li, Xinxin - In: Journal of Economics & Management Strategy 22 (2013) 1, pp. 164-183

Persistent link: https://www.econbiz.de/10010642013

A Simultaneous Model of Consumer Brand Choice and Negotiated Price

Chen, Yuxin; Yang, Sha; Zhao, Ying - In: Management Science 54 (2008) 3, pp. 538-549

In this paper, we develop a simultaneous model of consumer brand choice and negotiated price in the highly relevant marketing context of automobile transactions. Consumer brand choice is modeled as a multinomial probabilistic outcome, and the individual consumer-level transaction price is...

Persistent link: https://www.econbiz.de/10009203967

Research Note#x2014Price Discrimination After the Purchase: Rebates as State-Dependent Discounts

Chen, Yuxin; Moorthy, Sridhar; Zhang, Z.John - In: Management science : journal of the Institute for … 51 (2005) 7, pp. 1131-1140

Persistent link: https://www.econbiz.de/10006077352

A Comment on "Price-Endings When Prices Signal Quality"

Shoemaker, Robert; Mitra, Debanjan; Chen, Yuxin; … - In: Management science : journal of the Institute for … 49 (2003) 12, pp. 1753-1758

Persistent link: https://www.econbiz.de/10006082825

Research NoteManaging e-Marketplace: A Strategic Analysis of Nonprice Advertising

He, Chuan; Chen, Yuxin - In: Marketing science : the marketing journal of the … 25 (2006) 2, pp. 175-187

Persistent link: https://www.econbiz.de/10006870867

Referral Infomediaries - For a referral infomediary, more reach is not necessarily good.

Chen, Yuxin; Iyer, Ganesh; Padmanabhan, V. - In: Marketing science : the marketing journal of the … 21 (2002) 4, pp. 412-434

Persistent link: https://www.econbiz.de/10006891964

Research Notes - Consumer Addressability and Customized Pricing - With price customization, more is not always better.

Chen, Yuxin; Iyer, Ganesh - In: Marketing science : the marketing journal of the … 21 (2002) 2, pp. 197-208

Persistent link: https://www.econbiz.de/10006894408

Research Note: Consumer Heterogeneity and Competitive Price-Matching Guarantees - Price-matching guarantees can facilitate price competition.

Chen, Yuxin; Narasimhan, Chakravarthi; Zhang, Z.John - In: Marketing science : the marketing journal of the … 20 (2001) 3, pp. 300-314

Persistent link: https://www.econbiz.de/10006899803

Individual Marketing with Imperfect Targetability - Being imperfect in targeting is perfect for profit.

Chen, Yuxin; Narasimhan, Chakravarthi; Zhang, Z.John - In: Marketing science : the marketing journal of the … 20 (2001) 1, pp. 23-41

Persistent link: https://www.econbiz.de/10006902875

Dynamic targeted pricing with strategic consumers

Chen, Yuxin; Zhang, Z.John - In: International journal of industrial organization 27 (2009) 1, pp. 43-50

Persistent link: https://www.econbiz.de/10008160484