The existence of an international registration system of marks and the creation of a Community trade mark allows a holder to receive a much wider protection from a geographical scope. Harmonization in the context of trade marks is desirable, as it provides the skeleton on which trade marks...

Responding to market reality, one of the most relevant concepts encountered in the field of marketing is the "trademark", which became a key factor in the global economy. The market, with its harsh rules, marks the efforts of producers and traders to communicate with consumers. In fact, the...

This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms' market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and...

Ambush marketing is a marketing strategy that intersects with the law of unfair competition and one that provokes debate and competing arguments. The arguments of event organisers and sponsors have proved to be influential and, in response to pressure from those parties, legislatures in a number...

This Note analyzes the Truth in Truth in Domain Names Act of 2003, the first piece of legislation to criminalize the registration of a misleading Internet domain name with the intent to deceive a person into viewing obscenity, and the first case successfully prosecuted under the Act, United...

Firms increasingly rely upon trademarks, but research exploiting trademark data is still rather limited and scattered across research domains. Yet, there is an emerging understanding that trademark data can be used to capture several elements of how, when and to what extent firms bring (new)...

This study explains the positive branding effects and the trademark-related risks of the New Generic Top-Level Domain (NGTLD) program. It can be shown that Associative Network Memory Theory explains why the connection of the brand with a suitable generic NGTLD can increase brand awareness....

Firms often register trademarks as they launch new products or services. We find that the number of new trademark registrations positively predicts firm profitability, stock returns, and underreaction by analysts in their earnings forecasts. Using the Federal Trademark Dilution Act (FTDA) as an...

The development of Global Internet shopping has opened up exciting opportunities for finding new and efficient way of doing businesses. Although the advance in information infrastructure makes connectivity possible to reach almost anywhere in the world, it does not necessarily ensure a...