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Market research in the area of...
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Marktforschung
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168
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Malhotra, Naresh K.
57
Herrmann, Andreas
36
Homburg, Christian
31
Hruschka, Harald
31
Decker, Reinhold
29
Wildner, Raimund
28
Berekoven, Ludwig
26
Eckert, Werner
26
Ellenrieder, Peter
26
Pepels, Werner
25
Kuß, Alfred
24
Huber, Frank
23
Kumar, V.
23
Sarstedt, Marko
23
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Hildebrandt, Lutz
21
Kamakura, Wagner A.
20
Wedel, Michel
20
Koschnick, Wolfgang J.
19
Eisend, Martin
18
Hüttner, Manfred
18
Albers, Sönke
17
Birks, David F.
17
Buber, Renate
16
Green, Paul E.
16
Koch, Jörg
16
Theobald, Axel
16
Wiedmann, Klaus-Peter
16
Gustafsson, Anders
15
Helm, Roland
15
McDaniel, Carl D.
15
Baier, Daniel
14
Belk, Russell W.
14
DeSarbo, Wayne
14
Teichert, Thorsten
14
Viswanathan, Madhu
14
Aaker, David A.
13
Baumgartner, Hans
13
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Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
45
American Marketing Association
32
Springer Fachmedien Wiesbaden
26
Gesellschaft für Konsum-, Markt- und Absatzforschung
14
Market Research Society
10
Esomar
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Danish Technological Institute
5
Edward Elgar Publishing
5
European Commission / Directorate General for Education and Culture
5
GfK-Nürnberg e.V.
5
AMACOM
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Springer-Verlag GmbH
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
Books on Demand GmbH <Norderstedt>
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutsches Institut für Wirtschaftsforschung
3
European Association of Agricultural Economists - EAAE
3
Europäische Kommission / Generaldirektion Justiz und Verbraucher
3
Forschungsgruppe Konsum und Verhalten
3
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
3
Fördergesellschaft Produktmarketing
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
GfK-Marktforschung GmbH
3
GfK-Marktforschung GmbH <Nürnberg>
3
Harvard Graduate School of Business Administration
3
IGI Global
3
Ifo-Institut für Wirtschaftsforschung
3
Indian Institute of Foreign Trade <Delhi>
3
Marketing Research Congress <45, 1992, Madrid>
3
OECD
3
Seminar on market modelling
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer International Publishing
3
Verlag Dr. Kovač
3
Academy of Marketing
2
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
91
SpringerLink / Bücher
78
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Marketing Intelligence & Planning
51
European Journal of Marketing
50
Europäische Hochschulschriften / 5
48
Qualitative Market Research: An International Journal
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
46
Gabler Edition Wissenschaft
43
International journal of market research
43
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
40
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Journal of retailing and consumer services
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Annals of marketing-mba
22
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
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Source
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ECONIS (ZBW)
6,978
USB Cologne (EcoSocSci)
525
Other ZBW resources
325
RePEc
120
EconStor
24
BASE
20
ArchiDok
10
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151
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
152
Assembling market representations
Diaz Ruiz, Carlos Adrian
- In:
Marketing theory
13
(
2013
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
Saved in:
153
Research in a world without questions
Ewing, Tom
;
Pankauskas, Bob
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10010257052
Saved in:
154
The role of market researchers in managerial use of market research information
Keszey, Tamara
- In:
Market : review for marketing theory and practice
27
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011502509
Saved in:
155
Comparison of customer attitudes towards loyalty programs in Prague and in London
Tahal, Radek
- In:
Central European business review : CEBR
4
(
2015
)
3
,
pp. 5-12
Persistent link: https://www.econbiz.de/10011559449
Saved in:
156
Transparency of information acquisition in a supply chain
Li, Tian
;
Tong, Shilu
;
Zhang, Hongtao
- In:
Manufacturing & service operations management : M & SOM
16
(
2014
)
3
,
pp. 412-424
Persistent link: https://www.econbiz.de/10010402195
Saved in:
157
How organisations generate and use customer insight
Said, Emanuel
;
MacDonald, Emma K.
;
Wilson, Hugh
; …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
Saved in:
158
Video analytics in market research
Balkan, Sule
;
Kholod, Tetyana
- In:
Information systems management
32
(
2015
)
3
,
pp. 192-199
Persistent link: https://www.econbiz.de/10011412953
Saved in:
159
Seeing the bigger picture : why market research history matters?
Crawford, Robert
- In:
International journal of market research
64
(
2022
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10012872698
Saved in:
160
The road to electromobility in Poland : consumer attitude assessment
Lewicki, Wojciech
;
Drożdż, Wojciech
;
Wróblewski, Piotr
; …
- In:
European research studies
24
(
2021
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10012512677
Saved in:
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