Narrow search
Showing 1 - 10 of 385
Cover Image
Motivations for participating in clinical trials and health-related product testing
Paço, Arminda M. Finisterra do; Ferreira, Marisa; … - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 39-51
Persistent link: https://www.econbiz.de/10011618120
Cover Image
Online brand community and consumer brand trust: Analysis from Czech millennials
Amoah, John; Jibril, Abdul Bashiru; Egala, Sulemana Bankuoru - In: Cogent Business & Management 9 (2022) 1, pp. 1-16
To ensure effective and efficient relationship marketing, brand management has become an asset (pre-requisite) for quality service marketing to thrive. Brands have gone viral to develop communities to interact with existing and novice consumers. However, the relationships between these online...
Persistent link: https://www.econbiz.de/10014505572
Cover Image
A higher-order model of consumer brand engagement and its impact on loyalty intentions
Dwivedi, Abhishek - In: Journal of retailing and consumer services 24 (2015), pp. 100-109
Persistent link: https://www.econbiz.de/10010528599
Cover Image
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Cover Image
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Cover Image
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Cover Image
Loyalty towards telco service providers : the fundamental role of consumer brand engagement
Say Keat Ooi; Yeap, Jasmine A. L.; Low, Zoann - In: European business review 34 (2022) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10013164648
Cover Image
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos; Hatzithomas, Leonidas; Dekoulou, Paraskevi - In: Journal of media business studies 19 (2022) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
Cover Image
Consumer brand engagement in the US-China trade war
Lee, Yi Hsuan; Wei, Chiou-Fong; Lee, Bruce C. Y.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10012798105
Cover Image
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças; Sincorá, Larissa Alves; … - In: Journal of internet commerce 20 (2021) 4, pp. 479-507
Persistent link: https://www.econbiz.de/10012801975