Venugopal, Vimala; Mata, Mário Nuno; Iloka, Chiemelie … - In: Journal of risk and financial management : JRFM 15 (2022) 2, pp. 1-13
behavior. XSCALE was used to measure xenocentrism, and the research model was analyzed with the partial least squares form of …Across the globe, xenocentrism has emerged as a critical concept for understanding the behavior of consumers towards … Nigeria, this study analyzed the direct effects of xenocentrism on the buying behavior of consumers towards imported products …