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Xenocentrism and consumer buying behavior: A comparative analysis of Malaysian vs. Nigerian consumers
Venugopal, Vimala; Mata, Mário Nuno; Iloka, Chiemelie … - In: Journal of Risk and Financial Management 15 (2022) 2, pp. 1-13
behavior. XSCALE was used to measure xenocentrism, and the research model was analyzed with the partial least squares form of …Across the globe, xenocentrism has emerged as a critical concept for understanding the behavior of consumers towards … Nigeria, this study analyzed the direct effects of xenocentrism on the buying behavior of consumers towards imported products …
Persistent link: https://www.econbiz.de/10013201362
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Xenocentrism and consumer buying behavior : a comparative analysis of Malaysian vs. Nigerian consumers
Venugopal, Vimala; Mata, Mário Nuno; Iloka, Chiemelie … - In: Journal of risk and financial management : JRFM 15 (2022) 2, pp. 1-13
behavior. XSCALE was used to measure xenocentrism, and the research model was analyzed with the partial least squares form of …Across the globe, xenocentrism has emerged as a critical concept for understanding the behavior of consumers towards … Nigeria, this study analyzed the direct effects of xenocentrism on the buying behavior of consumers towards imported products …
Persistent link: https://www.econbiz.de/10012820842
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Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R
Bennett, R.; Hartel, C. E. J.; McColl-Kennedy, J. R. - 2005
. (1998). The role of affect in attitude formation: A classical conditioning approach. Journal of the Academy of Marketing … buyer behavior and business-to-business brands. Crown Copyright (C) 2004 Published by Elsevier Inc. All rights reserved. …
Persistent link: https://www.econbiz.de/10009448097
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Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele
Orzan, Gheorghe; Surcel, Traian - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 54-61
Sistemele inteligente bazate pe modele constituie o subclasa a sistemelor informatice interactive de asistare a deciziei (SIAD). Ele au realizat desprinderea de sistemele informatice de procesare a tranzactiilor (OLTP), ce utilizau modele de calcul direct, modele care sunt de fapt relatii de...
Persistent link: https://www.econbiz.de/10005162792
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Kulturell bedingtes Investorenverhalten : ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations
Enke, Margit; Reimann, Martin - 2003
sides is displayed by applying the stimulus-organism-response-model of consumer behavior. …Globally operating corporations are increasingly confronted with the specific behavior of a culturally diverse investor …
Persistent link: https://www.econbiz.de/10010513692
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The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes
Tocila, Tudor; Cara, Corina - In: International journal of business and economic sciences … 9 (2016) 2, pp. 59-64
new approach on this topic and it aims at identifying whether there are significant attitude changes towards the service … cosmetic treatments. The attitude structure in this study specifies three distinct components: the affective, the behavioural … impact on the service category, as all three changes have been significant. The change in behavioural attitude was the most …
Persistent link: https://www.econbiz.de/10011515969
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The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour : How Culture Influences Environmentally Conscious Behaviour
Nagy, Szabolcs - 2018
The need for a more sustainable lifestyle is a key focus for several countries. Using a questionnaire survey conducted in Hungary, this paper examines how culture influences environmentally conscious behaviour. Having investigated the direct impact of Hofstede's cultural dimensions on...
Persistent link: https://www.econbiz.de/10012911537
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Does Irritation Induced by Charitable Direct Mailings Reduce Donations?
Diepen, M. van - 2012
stated behavior and on actual behavior. Target selection by charities likely results in good donators receiving many mailings … surprisingly this affects neither stated nor actual donating behavior …
Persistent link: https://www.econbiz.de/10012755143
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Targeting smart shoppers : a cross-country model
Gómez-Suárez, Mónica; Quinones, Myriam; Yagüe … - In: Journal of business economics and management 21 (2020) 3, pp. 679-705
-order construct comprising two dimensions: smartshopper-attributed behavior and smart-shopper feelings. Our findings also reveal that …
Persistent link: https://www.econbiz.de/10012270511
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Mediating and marketing factors influence the prescription behavior of physicians : an empirical investigation
Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Amfiteatru economic : an economic and business research … 18 (2016) 41, pp. 153-167
hypotheses of model, and results were declared significant at p <0.05. Findings are interesting as they establish association … activities) and prescription behavior of doctors mediated by strong phenomenon of medical representative PR and brand image of a … company/product in changing the prescription behavior of doctors. Based on the results of this study, the pharmaceutical …
Persistent link: https://www.econbiz.de/10011843344