Kayeser Fatima, Johra; Abdur Razzaque, Mohammed - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 3, pp. 452-471
rapport and satisfaction. It is also designed to reveal the comparative impact of three types of relational benefits … rapport-satisfaction link while the moderation impact of customer involvement is not supported. In contrast, social treatment … effective future strategies and to manage successful relationships with customers in order to motivate customer satisfaction …