Similar Search Results

How can social networking sites help build customer loyalty? : an empirical investigation

Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123

Persistent link: https://www.econbiz.de/10011555102

Customer loyalty intentions in broadband internet services

Murugan, Rajeswari; Rajendran, G. - In: International journal of business innovation and research 7 (2013) 4, pp. 487-503

Persistent link: https://www.econbiz.de/10010212325

A systematic mapping study on customer loyalty and brand management

Moretta Tartaglione, Andrea; Cavacece, Ylenia; Russo, … - In: Administrative Sciences : open access journal 9 (2019) 1/8, pp. 1-21

Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...

Persistent link: https://www.econbiz.de/10012127012

Differential model of customer loyalty evolution as loyalty forecasting tool

Vigdorowitsch, Michael - In: International journal of services and operations … 49 (2024) 2, pp. 161-174

Persistent link: https://www.econbiz.de/10015073000

Nachhaltige Kundenbindung für Städtereisende im Schienenpersonenfernverkehr

Müller, Susanne - In: Zeitschrift für Tourismuswissenschaft 6 (2014) 1, pp. 91-96

customer satisfaction. …

Persistent link: https://www.econbiz.de/10014624358

Variable Relationships in Online Retailing: Cultivating Consumer Satisfaction and Loyalty

Lantieri, Tara - 2008

In today’s competitive retailing landscape consumer satisfaction and loyalty have been key issues on the mind of many a … marketer. With the growth of e-retailing, buyers and sellers have evolved; the traditional goals of satisfaction and loyalty … relationship management, satisfaction and how they contribute to loyalty among 18-24 year-old e-shoppers.A survey instrument was …

Persistent link: https://www.econbiz.de/10009463667

Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004

The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated … in the literature. This research investigated two models involving the linkages between service quality, satisfaction … path analysis indicate that service quality has an indirect relationship with behavioural outcome measures via satisfaction …

Persistent link: https://www.econbiz.de/10009484485

A systematic mapping study on customer loyalty and brand management

Tartaglione, Andrea Moretta; Cavacece, Ylenia; Russo, … - In: Administrative Sciences 9 (2019) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10012612045

Does loyalty span domains? : examining the relationship between consumer loyalty, other loyalties and happiness

Aksoy, Lerzan; Keiningham, Timothy; Buoye, Alexander; … - In: Journal of business research : JBR 68 (2015) 12, pp. 2464-2476

Persistent link: https://www.econbiz.de/10011399506

Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of services marketing 29 (2015) 1, pp. 15-25

Persistent link: https://www.econbiz.de/10010531150