This doctoral research defines and explores the first memorable encounter between a consumer and a brand. The present research relies on two theoretical roots: multidisciplinary research works about the first encounter, as well as research from the consumer-brand relationship paradigm. Then,...

While a significant proportion of French people (38%) reports having recovered objects thrown away or deposited on the sidewalk, the objective of this article is to provide a better understanding of how certain practices of gleaning bulky objects (freely decided rather than dictated by...

The sustainable consumption becomes a systematic challenge for the sustainable development and its role will increase in the future. This paper discusses the increasing contribution of sustainable consumption by stressing the central role of sustainable consumers and advances some ways of...

The first objective of this article is to propose a conceptual framework, presenting the main factors that can have an impact on an internet user’s response to a commercial email. In addition to the variables related to the email itself and to the situation of its reception, the model...

This paper examines the potential effects of the implementation of in-shop digital technologies (screens, terminals, etc.) on the shopping behavior. Our exploratory approach in shops of an operator shows that the perceived level of technology has an effect on the shopping value, the perceived...

The present work presents the concept approach and the types of the market risks, considering the representatives of the two correlative dimensions of the market: the supply and the demand. This approach dissociates from the other ways to define and to manage the market risks by the message that...

The evolution of distribution channels evolves towards a complex multi-channel form, through the increasing importance of the Internet. Along this line, consumer online reviews (COR) platforms rise in order to provide information about the quality of products and services. Despite a growing...

Could eliminating overpackaging from private labels be a lever for a responsible positioning without any effect on purchase intention? Drawing on the attribution theory framework, this research uses an experiment on 217 French respondents and shows that eliminating overpackaging does have an...

Based on two experimental studies, this paper investigates the impact of price display in the luxury sector on perceived brand luxury and brand attitude. Using a sample of students, Study1 shows that price display is associated with higher perceived quality, uniqueness, and conspicuousness for a...