validate a scale to measure five types of perceived benefits, and apply our generic measurement tool to the retailing industry …

Perception that the client has of his own brand loyalty has not been addressed in the marketing literature. This … research attempts to overcome this limit in four ways: (1) demonstrating that customer’s perceived loyalty can be approached … more strongly associated to loyalty ; (3) studying the strong influence of CSF on customer expectations and future …

researchers, in spite of its relevance as a mediating variable between sales promotion and satisfaction or loyalty. This research … brand usage frequency on the link between satisfaction and customer loyalty is studied. To address these research questions … results indicate that if the transaction-Specific satisfaction with a brand is negatively linked to consumer loyalty, it is …

whether value impacts on loyalty amongst customers of a firm operating in the South African supermarket industry. The findings … with customer loyalty. More loyalty will not result from an increase in the hedonic value that a supermarket customer …

This paper studies the effects of loyalty programs on share-of-wallet using market-wide household panel data on … supermarket purchases.We find that loyalty programs relate positively to share-of-wallet, but the programs differ in effectiveness … and some are ineffective.Both a saving component and a multi-vendor structure enhance the effectiveness of a loyalty …

choosing a bank, the extent to which branches and digital services are used, which affects customer satisfaction, loyalty, and …