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How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies

Gielens, Gielens, K.; Dekimpe, Dekimpe, M.G. - Erasmus Research Institute of Management (ERIM), … - 2004

In most western countries, grocery retailers are faced with maturing domestic markets with a year-to-year sales growth close to zero. Moreover, most Western-European markets are characterized by a high concentration rate, with a combined market share of the top five players easily exceeding 70%....

Persistent link: https://www.econbiz.de/10010731411

I'll try that, too : a field experiment in retailing on the effect of variety during display promotions

Sachse, Mareike; Oetzel, Sebastian; Klapper, Daniel - 2023

risk is low. We also test for the effect of product distribution on displays by analysing the number of facings … that an even distribution results in the highest profits for the retailer. We contribute to the literature on variety for …

Persistent link: https://www.econbiz.de/10014481041

Context effects as customer reaction on delisting of brands

Wiebach, Nicole; Hildebrandt, Lutz - 2010

The delisting of brands is frequently used by retailers to strengthen their negotiating position with the manufacturers and suppliers of their product assortment. However, retailers and manufacturers have to consider the risk of potential reactions when customers are faced with a reduced or...

Persistent link: https://www.econbiz.de/10010281548

Asymmetric Wholesale Pricing: Theory and Evidence

Ray, Sourav; Haipeng (Allan) Chen; Bergen, Mark; Levy, … - Department of Economics, Bar Ilan University - 2005

of the results for the asymmetric pricing, distribution channels and cost of price adjustment literatures, and …

Persistent link: https://www.econbiz.de/10008540676

Le rôle de la congruence entre l’enseigne et son engagement dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l’attribution....

Benoît-Moreau, Florence; Parguel, Béatrice - Université Paris-Dauphine

De nombreuses entreprises du secteur de la distribution communiquent sur leursengagements sociétaux afin d …

Persistent link: https://www.econbiz.de/10008532684

Optimizing Franchisee Sales and Business Performance in Retail Food Sector

Rajagopal - Escuela de Graduados en Administración Pública y … - 2007

This paper aims at identifying attributes of players in franchising process that contribute in delivering satisfaction in purchasing and operating the outlets in Mexico. The discussion also focuses the impact of cultural diversities in franchisee selection, outlet management and achieving high...

Persistent link: https://www.econbiz.de/10005427081

Point of Sales Promotions and Buying Stimulation in Retail Stores

Rajagopal - Escuela de Graduados en Administración Pública y … - 2008

investigation in Mexico. The buying behavior in reference to point of sales promotions offered by retailing firms and determinants … of sensitivity towards stimulating shopping arousal and satisfaction among customer in building store loyalty have been … indicate that point of sales promotion programs have become the principal tool of retailing in Mexico to acquire new customers …

Persistent link: https://www.econbiz.de/10005427087

New Product Introduction and Seasonality Effect in Food Products Retailing

Rajagopal - Escuela de Graduados en Administración Pública y … - 2007

This study aims at measuring the effects of market demand and seasonality on new product introduction. Major factors contributing the variability of market demand and seasonality of new products have been discussed in reference to timing of introducing new products, variability of consumer...

Persistent link: https://www.econbiz.de/10005577392

Outsourcing Salespeople in Building Arousal towards Retail Buying

Rajagopal - Escuela de Graduados en Administración Pública y … - 2007

Strategy of outsourcing salespeople (sales promoters) to prospect the customers through inter-personal communication and develop pre-purchase arousal for products and services is being increasingly employed by the manufacturing and marketing firms. Sales promoters are deployed at strategic...

Persistent link: https://www.econbiz.de/10005577395

How big should my store be? On the interplay between shelf-space, demand learning and assortment decisions

Glazebrook, Kevin; Meissner, Joern; Schurr, Jochen - Department of Management Science, Management School - 2012

shift in paradigm in apparel retailing with the so called fast-fashion business model. Short lead times have resulted in …

Persistent link: https://www.econbiz.de/10010599019