Overall satisfaction with the online buying process was assumed to be a strong predictor of three behavioral loyalty …

satisfaction and loyalty. The methodology should provide recommendations for higher education institutions’ managers. Using this …

The subject of study in the article are the possibilities for raising the loyalty of customers to the tourist services … the attitude and commitment of customers to the services of travel agencies in Bulgaria. There is defined the loyalty of … the customer to the activity of the agent. There are identified the special features of tourist loyalty to tour operators …

) on the one hand and customer loyalty on the other. A path analysis revealed that: (1) grammaticality impacts upon loyalty … upon loyalty directly as well as indirectly through the message recipients’ perceptions of the credibility and competence … customer loyalty. These findings suggest that in an on-line, text-based complaint-handling context, the perceived …

Generally, researchers consider that customer satisfaction is the core driver of loyalty. However, in the case of … loyalty. A study among visitors of a music festival actually shows that a feeling of community has a greater impact on loyalty …

Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is … one of the most frequently implemented marketing initiatives by the practitioners. The question of how loyalty develops … has been subject to an abundance of research, leading to an expansive body of literature on loyalty determinants. This …

brand loyalty, and all of them together lead to brand evangelism. Furthermore, the mediator roles of brand love and loyalty … identification, brand love, and brand loyalty positively affected brand evangelism. Besides, the serial mediating effect of brand … love and brand loyalty was studied between brand identification and evangelism. The data was analyzed using Partial Least …

prices, market shares, and profits. Our demand estimation results show large differences in brand loyalty, and switching …

choosing a bank, the extent to which branches and digital services are used, which affects customer satisfaction, loyalty, and …