This article discusses a study that attempts to reach a better understanding of how the potential franchisees come to their decisions and attempts to compare this process with franchiser's perceptions. It initially focuses on the identification and on the decision-making process of French...

Few empirical studies cover the theme of franchisees' satisfaction. This paper investigates the impact of the nature of relationship between franchisers and franchisees on franchisees' satisfaction. Research data have been collected by surveying 400 French franchisees. Surprisingly, this...

This research examined the use of electronic messaging by a research team performing a marketing research study. The hypotheses are based on the information richness theory and genre repertoires.

This research was conducted in the search for a better understanding of the ways in which potential franchisees make decisions, comparing this process with the perceptions of the franchisers. Using gap theory, the authors show how differences in expectations between the service provider (the...