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Corporate reputations : strategies for developing the corporate brand
Dowling, Grahame R. - 1994
Persistent link: https://www.econbiz.de/10004568890
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The art and science of marketing : marketing for marketing managers
Dowling, Grahame R. - 2004
Persistent link: https://www.econbiz.de/10004456570
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How the tension between "good" and "bad" profits can wreak havoc with a company's reputation
Dowling, Grahame R. - In: Business strategy series 9 (2008) 6, pp. 330-335
Persistent link: https://www.econbiz.de/10009896373
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Describing adopter populations using the bass new product growth model
Dowling, Grahame R.; Walsh, Paul K. - 1989
Persistent link: https://www.econbiz.de/10000842609
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Getting the piper to play a better tune : understanding and resolving advertiser-agency conflicts
Devinney, Timothy Michael; Dowling, Grahame R. - 1997
Persistent link: https://www.econbiz.de/10000957962
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Do customer loyalty programs really work?
Dowling, Grahame R.; Uncles, Mark - 2009
Persistent link: https://www.econbiz.de/10003784918
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Media analysis : what is it worth?
Dowling, Grahame R.; Weeks, Warren - In: Journal of business strategy 32 (2011) 1, pp. 26-33
Persistent link: https://www.econbiz.de/10008857558
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Keeping score : the challenges of measuring corporate reputation
Dowling, Grahame R.; Gardberg, Naomi A. - In: The Oxford handbook of corporate reputation, (pp. 34-68). 2012
Persistent link: https://www.econbiz.de/10009573970
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Corporate reputations : built in or bolted on?
Dowling, Grahame R.; Moran, Peter - In: California management review 54 (2011/12) 2, pp. 25-42
Persistent link: https://www.econbiz.de/10009507852
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How much does a companys reputation matter in recruiting?
Auger, Pat; Devinney, Timothy Michael; Dowling, Grahame R. - In: MIT sloan management review 54 (2012/13) 3, pp. 79-88
Persistent link: https://www.econbiz.de/10009745366