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Attitudes towards offensive advertising : Malaysian Muslims' views
De Run, Ernest Cyril; Butt, Muhammad Mohsin; Fam, Kim Shyan - In: Journal of Islamic marketing : JIMA 1 (2010) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10003982693
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Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin; De Run, Ernest Cyril - In: Asian Academy of Management journal : AAMJ 17 (2012) 1, pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
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Interpret me! : the interplay between visual metaphors and verbal messages in advertising
Ryoo, Yuhosua; Jeon, Yongwoog; Sung, Yongjun - In: International journal of advertising : the review of … 40 (2021) 5, pp. 760-782
Persistent link: https://www.econbiz.de/10012623885
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Increasing the efficacy of emotional appeal ads on online video-watching platforms : the effects of goals and emotional approach tendency on ad-skipping behavior
Jeon, Yongwoog; Ryoo, Yuhosua; Yoon, Hye Jin - In: Journal of advertising 53 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014575197
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Buying a chance at love : the influence of attachment anxiety on consumer preference for romantic advertising
Davis, Cassandra Denise; Jeong, Hyewook Genevieve; … - In: Journal of advertising 53 (2024) 3, pp. 326-341
Persistent link: https://www.econbiz.de/10014575281
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The effects of in-stream video advertising on ad information encoding : a neurophysiological study
Lee, Seungji; Kim, Jooyoung; Read, Glenna L.; Kim, Sung-Phil - In: Journal of advertising 53 (2024) 3, pp. 342-356
Persistent link: https://www.econbiz.de/10014575283
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Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques
Xie, Wen; Lee, Mi Hyun; Chen, Ming; Han, Zhu - In: Journal of advertising 53 (2024) 3, pp. 397-415
Persistent link: https://www.econbiz.de/10014575291
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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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Mobile ad fraud : empirical patterns in publisher and advertising campaign data
Liang, Yitian; Chen, Xinlei; Chen, Yuxin; Xiao, Ping; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 265-281
Persistent link: https://www.econbiz.de/10015057436
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Location-based advertising: context and consumer behavior
Molitor, Dominik - 2015 - 1st Edition
Persistent link: https://www.econbiz.de/10011417571