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Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention : an empirical study in different product categories

Akkaya, Murat - In: European research on management and business economics 27 (2021) 3, pp. 1-11

analysed empirically by using multiple analysis methods for selected product categories. As a result, the lifestyle …

Persistent link: https://www.econbiz.de/10012650592

Understanding the consumers' personal characteristics as the starting point for targeted marketing

Vukasović, Tina - In: Management 15 (2020) 1, pp. 29-41

Persistent link: https://www.econbiz.de/10012617115

Understanding food truck customers : selection attributes and customer segmentation

Choi, Hayeon; Choi, Eun-Kyong; Yoon, Borham; Joung, Hyun-Woo - In: International journal of hospitality management 90 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012300794

Domain-specific market segmentation : a wine-related lifestyle (WRL) approach

Bruwer, Johan; Roediger, Brigitte; Herbst, Frikkie - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 4-26

Persistent link: https://www.econbiz.de/10011613289

Helping you to waste less? : consumer acceptance of food marketing offers targeted to food-related lifestyle segments of consumers

Aschemann-Witzel, Jessica - In: Journal of food products marketing 24 (2018) 5, pp. 522-538

Persistent link: https://www.econbiz.de/10011964724

A segmentation study of cinema consumers based on values and lifestyle

Díaz, Asunción; Gómez, Mar; Molina, Arturo; Santos, … - In: Journal of retailing and consumer services 41 (2018), pp. 79-89

Persistent link: https://www.econbiz.de/10011808541

Understanding local food consumers : theory of planned behavior and segmentation approach

Kumar, Archana; Smith, Sylvia - In: Journal of food products marketing 24 (2018) 2, pp. 196-215

Persistent link: https://www.econbiz.de/10011880242

New market segmentation knowledge in the function of bioeconomy development in Serbia

Djokic, Nenad; Grubor, Aleksandar; Milićević, Nikola; … - In: Amfiteatru economic : an economic and business research … 20 (2018) 49, pp. 700-716

Sustainability of companies in modern market conditions greately depends on the knowledge. In order to improve their business processes and satisfy the needs of their customers, managers have to rely on new marketing knowledge, especially in new sectors such as bioeconomy. The aim of this paper...

Persistent link: https://www.econbiz.de/10011888240

How Brazilians shop? : an investigation of Brazilians' consumer values, lifestyles and mindset

Lucian, Rafael - In: International journal of emerging markets 12 (2017) 2, pp. 238-262

Persistent link: https://www.econbiz.de/10011760740

Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm

Bruwer, Johan; Li, Elton - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1552-1576

Persistent link: https://www.econbiz.de/10011755184