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The relationship between market orientation and innovation performance : testing the moderating role of ownership structure

Osloob, Maedeh; Foumani, Alireza F. - In: International journal of economic perspectives : IJEP 11 (2017) 1, pp. 1100-1108

Persistent link: https://www.econbiz.de/10011764330

Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets : with special reference to microcredit institutions

Jebarajakirthy, Charles; Thaichon, Paramaporn; … - In: Journal of strategic marketing 24 (2016) 5, pp. 398-417

Persistent link: https://www.econbiz.de/10011637348

Decomposing market orientation and its relationship to innovativeness of SMEs in Malaysia : the moderating effects of market turbulence

Ha Shiaw Tong; Lo May Chiun; Thurasamy Ramayah - In: Journal for international business and entrepreneurship … 9 (2016) 3, pp. 273-290

Persistent link: https://www.econbiz.de/10011616565

Performance implication of management accounting systems in market-oriented firms : empirical evidence from Vietnam

Bui Quang Hung; Tu Thanh Hoai; Tran Anh Hoa; Nguyen … - In: Cogent business & management 10 (2023) 3, pp. 1-18

Drawing upon the resource-based view, this study examines the effects of two key elements of market orientation, i.e. customer orientation and competitor orientation, on the use of management accounting information to enhance firm performance. The partial least squares structural equation...

Persistent link: https://www.econbiz.de/10014506392

Filling the market orientation-business performance : the mediating effects of social media, business ties and political ties

Nguyen Thi Hong An; Nguyen Phuong; Phuong Uyen Dinh - In: Journal for international business and entrepreneurship … 14 (2022) 2, pp. 188-205

Persistent link: https://www.econbiz.de/10013478473

Internal marketing : a review and future research agenda

Qaisar, Fatima Saman; Muhamad, Nazlida - In: Asia Pacific business review 27 (2021) 2, pp. 267-300

Persistent link: https://www.econbiz.de/10012515106

Aspects of legal and ethical liability in international trade with B2B customised products : industrial component sector experience

Chlebovský, Vít - In: Trends economics and management 12 (2018) 32, pp. 75-85

Persistent link: https://www.econbiz.de/10012022259

Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures

Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 1, pp. 83-92

Persistent link: https://www.econbiz.de/10011846893

Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program

Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113

Persistent link: https://www.econbiz.de/10011742934

Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework

Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149

Persistent link: https://www.econbiz.de/10011422801