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Interfunctional coordination and its influence on customer success

Tomášková, Eva - In: Open economics 1 (2018) 1, pp. 105-114

The purpose of the paper is to expand the knowledge about interfunctional coordination (IFC). The term IFC has been used for 50 years and it extends to many branches. The most popular ones are in marketing, logistics and IT management. The purpose of IFC is to develop collaboration between the...

Persistent link: https://www.econbiz.de/10011989203

The structure of design orientation and its relationship with market orientation

Rocco, Sanja; Selinšek, Aleksandra - In: Naše gospodarstvo : NG 65 (2019) 3, pp. 50-62

Although market orientation has been investigated in numerous studies, its complex relationship with design orientation lacks research attention, especially in countries with transitional economies. Therefore, existing models of market orientation (MO) and design orientation (DO) have been...

Persistent link: https://www.econbiz.de/10012105637

The impact of the supplier's market orientation on the customer market orientation-performance relationship

Gligor, David; Gligor, Nichole; Maloni, Michael - In: International journal of production economics 216 (2019), pp. 81-93

Persistent link: https://www.econbiz.de/10012106751

Building a customer-focused culture in organisations : developing 7Cs model

Madhani, Pankaj M. - In: International journal of business excellence 16 (2018) 2, pp. 199-232

Persistent link: https://www.econbiz.de/10011966955

The marketing analytics orientation (MAO) of firms : identifying factors that create highly analytical marketing practices

Branda, Anthony F.; Lala, Vishal; Gopalakrishna, Pradeep - In: Journal of marketing analytics : JMA 6 (2018) 3, pp. 84-94

Persistent link: https://www.econbiz.de/10011951071

Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm

Line, Nathaniel D.; Runyan, Rodney C.; Gonzalez-Padron, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 42-60

Persistent link: https://www.econbiz.de/10012113566

Investigating antecedents and stage-specific effects of customer integration intensity on new product success

Schuhmacher, Monika C.; Kuester, Sabine; Hanker, Anna-Lena - In: International journal of innovation management 22 (2018) 4, pp. 1850032-1-36

Persistent link: https://www.econbiz.de/10011861624

How do alternative strategic orientations influence social media performance?

Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10012202440

How multiple strategic orientations impact brand equity of B2B SMEs

Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750

Persistent link: https://www.econbiz.de/10012202790

Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations

Mitchell, Sarah-Louise; Clark, Moira - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 13-39

Persistent link: https://www.econbiz.de/10012178358