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Towards a Unified Theory of Br...
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Partial least squares
33
Partielle kleinste Quadrate
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29
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Hair, Joseph F.
133
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56
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51
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30
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13
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ECONIS (ZBW)
180
RePEc
50
Other ZBW resources
15
OLC EcoSci
5
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101
Publishing research in marketing journals using structural equation modeling
Babin, Barry J.
;
Hair, Joseph F.
;
Boles, James S.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 279-285
Persistent link: https://www.econbiz.de/10003766154
Saved in:
102
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
Saved in:
103
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
104
Marketing research
Shiu, Eric
;
Hair, Joseph F.
;
Bush, Robert
;
Ortinau, David
-
2009
Persistent link: https://www.econbiz.de/10003979936
Saved in:
105
A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and the USA
Payan, Janice M.
;
Svensson, Göran
;
Awuah, Gabriel B.
; …
- In:
International marketing review
27
(
2010
)
5
,
pp. 541-561
Persistent link: https://www.econbiz.de/10008906858
Saved in:
106
Winning through synergy in the C-suite at vector marketing corporation : an interview with company presidents Albert DiLeonardo and Bruce Goodman
Crittenden, Victoria Lynn
;
Hair, Joseph F.
- In:
Business horizons
54
(
2011
)
1
,
pp. 23-31
Persistent link: https://www.econbiz.de/10008840672
Saved in:
107
Sales management : building customer relationships and partnerships
Hair, Joseph F.
;
Anderson, Rolph E.
;
Mehta, Rajiv
; …
-
2008
Persistent link: https://www.econbiz.de/10003578914
Saved in:
108
Marketing research : in a digital information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2009
-
4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
Saved in:
109
Essentials of marketing research
Hair, Joseph F.
;
Wolfinbarger, Mary F.
;
Ortinau, David J.
; …
-
2010
-
2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
Saved in:
110
PLS-SEM : indeed a silver bullet
Hair, Joseph F.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10008989408
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