world, champagne, shows a very positive trend of the cava production and exports in the last three decades of the XXth …

A typology of strategies related to the distribution channels used by Champagne makers is established. Champagne makers …' operating profit depends on their distribution network, which affects selling prices. Based on a sample of 20 Champagne makers … ("Maisons de Champagne"), economic and financial performance indicators for Champagne makers are analyzed with reference to the …

contain nearly 380 observations including a range of quality attributes of each champagne. The empirical part of the analysis … reveals that the retail prices of champagne can be fairly well explained by a hedonic price function with a degree of …

Purpose – The aim of this study is to investigate and compare the engagement of Generation Y consumers with champagne … colours varied substantially, as did attitudes to price and the particular status of champagne). Research limitations …

Champagne. Design/methodology/approach – The paper identified seven variables a priori that were expected to influence consumers …' decisions and then used exploratory interviews to investigate how Champagne consumers were influenced by these. The authors … interviewed Champagne marketers, sellers, educators, connoisseurs and aspirational consumers. The interview protocol allowed …