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How incentives affect web-based survey response rates of athletic program donors
Alvarado, Glenda; Callison, Coy - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10009791533
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Ambush marketing in Poland before the 2012 European Football Championship
Gębarowki, Marcin - In: Journal of entrepreneurship, management and innovation … 9 (2013) 1, pp. 157-172
Persistent link: https://www.econbiz.de/10010355504
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A general multiple distributed lag framework for estimating the dynamic effects of promotions
Kappe, Eelco; Stadler Blank, Ashley; DeSarbo, Wayne - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1489-1510
Persistent link: https://www.econbiz.de/10010381862
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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
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Building the garden and making arena sports big time : "Tex" Rickard and his legacy in sport marketing
Seifried, Chad S.; Wilde, Ari de - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 452-470
Persistent link: https://www.econbiz.de/10010467244
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Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian; Khoshtaria, Tornike; Mercan, Metin; … - In: International journal of technology marketing : IJTMkt 17 (2023) 4, pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
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Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
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Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind; Joseph, Joshy - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
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Corporate sponsorship in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.; Townsend, Kyle M.; Wang, Yun; … - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
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Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario; González-Serrano, María Huertas; … - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 231-246
Persistent link: https://www.econbiz.de/10012504411