Reliability of lithium-ion (Li-ion) rechargeable batteries used in implantable medical devices has been recognized as of high importance from a broad range of stakeholders, including medical device manufacturers, regulatory agencies, physicians, and patients. To ensure Li-ion batteries in these...

Purpose: Traditionally, it has been held that strong attitudes are a result of the conscious cognitive process of elaboration where one engages in effortful issue-relevant thinking. The purpose of this work is to show that attitude strength can follow from processes not just limited to...

Integrated Marketing Communications (IMC) refers to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing and sales campaigns to promote brands so that similar message reaches a wider audience. Products and services are promoted...