Muchtar, Fatimah; Kingshott, Russel P.J.; Wong, David; … - In: International Journal of Bank Marketing 30 (2012) 6, pp. 452-464
Purpose – This paper aims to present a conceptual model that highlights the complexities associated with foreign banks wishing to operate with the Indonesian marketplace. Design/methodology/approach – The paper is conceptual in nature and draws upon the marketing literature and theory to...