Similar Search Results

Brand personality and brand equity : evidence from the sportswear industry

Su, Jin; Tong, Xiao - In: The journal of product & brand management 24 (2015) 2, pp. 124-133

Persistent link: https://www.econbiz.de/10011308513

B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector

Coleman, Darren Andrew; De Chernatony, Leslie; … - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1139-1162

Persistent link: https://www.econbiz.de/10011338809

On the relationships among brand experience, hedonic emotions, and brand equity

Ding, Cherng G.; Tseng, Timmy H. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 994-1015

Persistent link: https://www.econbiz.de/10011338826

A behavioural long-term based measure to monitor the health of a brand

Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: The journal of brand management : an international journal 22 (2015) 4, pp. 299-322

Persistent link: https://www.econbiz.de/10011339299

Property brand management : applying causal analysis to develop a strategic management tool for office property brands

Pfrang, Dominique C. - 2015

Persistent link: https://www.econbiz.de/10011344753

The influence of relationship marketing orientation on brand equity in banks

Yoganathan, Dhanushanthini; Jebrajakrithy, Charles; … - In: Journal of retailing and consumer services 26 (2015), pp. 14-22

Persistent link: https://www.econbiz.de/10011347849

Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG

Anselmsson, Johan; Bondesson, Niklas - In: Journal of retailing and consumer services 25 (2015), pp. 58-70

Persistent link: https://www.econbiz.de/10011313600

Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting

Biedenbach, Galina; Bengtsson, Maria; Marell, Agneta - In: Marketing intelligence & planning 33 (2015) 2, pp. 164-178

Persistent link: https://www.econbiz.de/10011326052

Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China

He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233

Persistent link: https://www.econbiz.de/10010529917

CSR-Markenmanagement : Markenmodell und Best-Practice-Fälle am Beispiel der Bau- und Immobilienwirtschaft

Baumgarth, Carsten; Binckebanck, Lars - 2011

Corporate Social Responsibility (CSR) ist für Marken ein zweischneidiges Schwert: Gelingt eine glaubwürdige Verbindung von Markenwerten und ökologisch-sozialem Engagement, so sind heute zunehmend strategische Wettbewerbsvorteile realisierbar. Im anderen Fall droht Greenwashing mit erheblichem...

Persistent link: https://www.econbiz.de/10009744463