Zheng, Shi; Xu, Pei; Wang, Zhigang; Song, Shunfeng - In: China Agricultural Economic Review 4 (2012) 2, pp. 200-215
system. Design/methodology/approach – Beijing, one of the largest pork markets in urban China, was chosen and 400 consumers …Purpose – The purpose of this paper is to discuss the evolution of the food traceability system in China, examine … to pay for traceable pork. Findings – The authors found that consumers' perception of pork traceability system is subject …