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Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls

Wagner, Udo; Jacob, Isaac; Khanna, Monica; Rai, Krupa A. - In: Journal of international consumer marketing 33 (2021) 4, pp. 434-451

Persistent link: https://www.econbiz.de/10012607777

Attribution analysis of luxury brands : an investigation into consumer-brand congruence through conspicuous consumption

Jacob, Isaac; Khanna, Monica; Rai, Krupa A. - In: Journal of business research : JBR 116 (2020), pp. 597-607

Persistent link: https://www.econbiz.de/10012257661

Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance

Khanna, Monica; Jacob, Isaac; Chopra, Anjali - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 337-353

Persistent link: https://www.econbiz.de/10012179029

Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors

Khanna, Monica; Jacob, Isaac; Chopra, Anjali - In: Journal of marketing for higher education 34 (2024) 1, pp. 116-135

Persistent link: https://www.econbiz.de/10014566950

Impact of relational collectivism on impulse buying for others

Khanna, Monica; Karandikar, Manisha - In: International journal of Indian culture and business … 7 (2013) 4, pp. 589-604

Persistent link: https://www.econbiz.de/10010254116

A demographic study of online buying behavior among college students in Mumbai, India

Jadhav, Vilasini; Khanna, Monica - In: South Asian journal of management : SAJM 24 (2017) 4, pp. 11-34

Persistent link: https://www.econbiz.de/10011888092

eWOM, destination preference and consumer involvement – a stimulus-organism-response (SOR) lens

Yadav, Neha; Verma, Sanjeev; Chikhalkar, Rekha D. - In: Tourism Review (2021)

Purpose: This study aims to examine the moderated-mediation impact of consumer involvement and destination preference on travel intentions. Stimulus-Organism-Response (SOR) and elaboration likelihood model (ELM) guided the conceptual framework of this study. Design/methodology/approach:...

Persistent link: https://www.econbiz.de/10013203454

Abrogation of Article 370 : A Violation of Democratic Ethos

Saleem, Mohammad; Yadav, Neha - 2021

Democracy of any country is the general will of the people for which elections are held and the common will of the people is been ascertained. But what would happen if any law is made for a state where the people of that particular state are not been considered but are chained down in a...

Persistent link: https://www.econbiz.de/10013233125

Past, present, and future of electronic word of mouth (eWOM)

Verma, Sanjeev; Yadav, Neha - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 111-128

Persistent link: https://www.econbiz.de/10012502851

"Impact of Electronic Word of Mouth (E-WOM) on Consumer Based Brand Equity (CBBE) : a literature review"

Yadav, Neha; Chikhalkar, Rekha D. - In: Indian journal of economics & business : IJEB 16 (2017) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10011873797